From The Times Of India
Bharti Jain, TNN | Sep 21, 2013
Bharti Jain, TNN | Sep 21, 2013
Virat Kohli will be officially named BSF brand ambassador at a ceremony in New Delhi on Sunday. (TOI Photo)
NEW DELHI: Ace cricketer Virat Kohli is set to don the cap and blazer of the Border Security Force (BSF). As the brand ambassador of BSF — the first such arrangement for a central paramilitary force — he will boost the morale of its rank and file by periodically touring their stations of deployment and being the BSF's face at public events.
By associating himself with the BSF, Kohli, whose mass appeal lies in his sheer grit and dedication to the game, is expected to encourage his young fans to make a career out of guarding Indian borders.
Kohli will be officially named BSF brand ambassador at a ceremony here on Sunday. He will be presented the BSF cap and blazer for offering his honorary services. "Virat Kohli has been bestowed this honour for his outstanding example of hard work, supreme dedication, valiant fighter spirit, supreme concentration, the qualities synonymous with a BSF leader," the BSF said on Friday.
Though it is common for the armed forces to bestow honorary ranks on top cricketers and rope them in as brand ambassadors like MS Dhoni (Territorial Army), Sachin Tendulkar (Indian Air Force) and Kapil Dev (Territorial Army), this is the first time the BSF has entered this arena.
By associating himself with the BSF, Kohli, whose mass appeal lies in his sheer grit and dedication to the game, is expected to encourage his young fans to make a career out of guarding Indian borders.
Kohli will be officially named BSF brand ambassador at a ceremony here on Sunday. He will be presented the BSF cap and blazer for offering his honorary services. "Virat Kohli has been bestowed this honour for his outstanding example of hard work, supreme dedication, valiant fighter spirit, supreme concentration, the qualities synonymous with a BSF leader," the BSF said on Friday.
Though it is common for the armed forces to bestow honorary ranks on top cricketers and rope them in as brand ambassadors like MS Dhoni (Territorial Army), Sachin Tendulkar (Indian Air Force) and Kapil Dev (Territorial Army), this is the first time the BSF has entered this arena.
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